|
Marketing
Affiliate
Marketing
Affiliate programs are initiatives were participating sites are
financially compensated for the amount of traffic, leads or sales
it drives to a web site. A huge network of affiliates paid for performance
represents a highly cost-effective marketing tool. By developing
an affiliate program, InDevor Consulting is able to dramatically
extend a company's brand reach and - because the increased traffic
is better targeted - convert more of that traffic to sales. The
latest tools can utilize advertising space to provide interactive
multimedia content to affiliates.
InDevor Consulting has extensive experience in designing and implementing
the necessary technology to set up the appropriate affiliate infrastructure,
recruit high performing affiliates and also provides ongoing management
and optimization of these programs.
Internet Public Relations
InDevor Consulting provides Internet public relations services that
reach out to synergistic sites, online communities and niche publications
to promote online and identify press mention, inbound links and
advertisement opportunities.
| |
Affinity
Linking
A web site's popularity and ranking on certain search engines
like Google are based on the number of inbound links from other
web sites. These links indicate the overall awareness of your
site in the online world and also serve as multiple gateways
to your website. Cultivating these relationships and obtaining
links requires research and communication into a specific online
space. |
| |
|
| |
Banner
Ads
Strategic placement of Banner ads is also an effective way
to reach out to a target audience. However, the shear quantity
of web sites that offer advertisement space makes selecting
the appropriate opportunities a difficult task. InDevor Consulting
does the necessary research and makes educated recommendations
on banner placements that will provide the greatest response. |
| |
|
| |
Online
Press Mention
Newsletters are email publications containing news and information,
which address specific concerns and are sent out to users who
have typically "opted-in" for this service. Opt-In
Newsletters provide a trusted source of information to its subscriber
base. Tapping into this audience by obtaining mention in these
online publications is an effective way to increase your brand
recognition while establishing credibility and authority. |
|